Ken and Cathy,

Welcome to your growth plan…

Update: 2/10/25

I have dropped a voice note of project reflections so that you can listen together or in tandem and extended your proposal access by 24 hours to give you another moment to share some feedback. You can reply below in the text form or email me at connect@laurenpacione.com. Let me know your thoughts—whether questions, need adjustments, or would like to confirm a future start date. Looking forward to your feedback.

This is your dedicated private strategy hub—a space to keep our work streamlined, organized, and accessible as we bring your vision for Vermont land into focus and fruition.

Here you’ll find:

  • ongoing strategy, marketing plans, and business development insights for each branch of operation

  • visual layouts and resources (including copy templates and docs) without endless email searches

  • a structured, adaptable path forward tailored to your goals

Right now, you’ll notice placeholders, and program structures to meet your needs, however, as clients, you’ll find this portal is updated regularly throughout our work together ensuring steps and materials are easily found and communication is accessible as a united layout.

This personal page and quote is available for 7 days as a trial. Please don’t hesitate to reach out for curiosity or requests.

Thank you for sharing your dream with me,

Lauren

Envisioning Vermont

65 Acres | 10 miles North of Killington

Your vision is more than a business—it’s a long term relationship with the region, a reflection of your life’s season, and a natural extension of careers in wellness (with a healthy dose of enjoyment).

The vision for this project is to:

  • more fully discern your demographic(s) and ways that they are seeking the services you [will] provide

  • authentically align your individual expertise into a space that serves your ideal client and creates a reciprocal connection to the land

  • leverage existing skills, emerging infrastructure, and brand voice to build a sincere audience and develop a supportive network

  • build a community driven model of multiple streams of revenue that support long term sustainability, financial success, and a legacy

Your images are here along with ideas and project development in 6 Month immersions and 12+ Month Projects.

Google Docs

Meeting Minutes

Regularly updated files and links neatly organize your progress and process.

Timeline

Select Your Plan

6 Month Immersion Recommended

  • Strategic Retreat Mentorship (3 months)

    Investment: $6500 Paid in Full OR $2300×3 month commitment

    Includes:

    • Retreat Visioning and Guest Experience Strategy

    • Brand Identity Refinement

    • Storytelling Map

    • Layout Guidance for Retreat Flow and Format

    • High Level Aesthetics and Marketing Recommendations

    • Feedback on Offerings, Pricing, Copy, and Marketing

    Weekly email and voice support in office hours*

    Total of 360 minutes of phone support*

    This is best for those who will DIY audience building, networking, implement marketing strategies suggested, have 80% direction and layout of land, offerings, and experience.

  • Strategic Integration Mentorship (6 months)

    Investment: $12,750 (or 3 installments of $4500)

    Includes:

    • Retreat Visioning and Guest Experience Strategy

    • Brand Identity Refinement

    • Storytelling Map

    • Layout Guidance for Retreat Flow and Format

    • High Level Aesthetics and Marketing Recommendations

    • Feedback on Offerings, Pricing, Copy, and Marketing

    Weekly email and voice support in office hours*

    Total of 720 minutes of phone / zoom support*

    This is best for those who need deeper clarity and direction in audience building, networking, will benefit from outlined marketing strategies suggested, have 50% direction and layout of land, offerings, and experience.

    Please note that 6 month integration and immersion programs are the maximum duration with renewable options to continue for support.

  • Accelerated Retainer for Strong Foundation

    Investment: $15,500 Paid In Full (OR 3 installments $5400)

    Everything from the 6 month integration plus a high-touch, front loaded* approach with deep branding, guest positioning and experience, audience building, and business position early on to prevent costly mistakes, save valuable time, and gain solid ground needed before opening infrastructure.

    Moves with detail from strategy to execution quickly, including adjusted copy in developing authentic brand voice and storytelling establishing genuine trust and momentum.

    Provides adaptable and accessible mentorship in a crucial phase of creation and clarity.

    *Front loaded don’t require more time—as that can be added midway—but it does mean more clarity and planning before bigger action.

    Weekly email and voice support in office hours*

    Total of 1080 minutes of phone / zoom support*

    This is best for those who need added structure to discern authentic voice, brand identity, deeper clarity and direction in audience building, networking, will benefit from outlined marketing strategies suggested, need 60-80% direction and feedback on layout of land, offerings, and experience.

    Please note that 6 month integration and immersion programs are the maximum duration with renewable options to continue for support.

  • Long-term development Retainer

    Investment: $24,000 Structured as follows:

    6 Month Integrated or Immersive Program* with option to renew in 60 day increments

    *Your 6 month investment is deducted from the annual total

    We reevaluate your base program, progress, and pace. This container can help you

    • continue building and brand development

    • supervise strategy and implement aligned marketing

    • scale working systems

    • network strategic partnerships

    Evaluation is performed around 120 days of onset of program to ensure mutual vision, success, and plans. Flexibility is met with deliverables and updated timelines.

    Weekly email and voice support in office hours

    Continued proportionate phone / zoom support*

    This is best for a new business, rebrand, or additional programing where testing, execution, and evaluation, are best supported by a ‘silent partner’ in the form of mentorship and consulting.

    Please note that 6 month integration and immersion programs are the maximum duration with renewable options to continue for support.

Suggested Roadmap and Structure

Retainer Model Consulting and Mentorship

This model allows for mentorship—addressing mindset, modeling success stories, and educating through experience— while remaining a consulting space that ensures flexibility and real-time support as your business evolves. Instead of rigid sessions, you’ll receive ongoing executive guidance, marketing copy and process, customer nurturing, and business development as needed—allowing for deep dives and focus when necessary and short, frequent check-ins for clarification in other phases that honors a big-picture structure.

While you can of course choose to sketch out formal calls (and we will throughout),

A Retainer Model is:

  • Flexible and Responsive adapts to your growing needs

  • Layered Support branding, marketing, guest experience, business development

  • Multi-Modal Access provides calls, voice notes, and documents

  • Efficient Meetings are intentional, focused, and priority driven

  • Ongoing Partnership ensuring momentum, refinement, and longevity

Ken and Cathy Schweitzer’s Vermont Plan:

6 Month Immersion

with option to extend into annual program

Lauren is a star when it comes to rapid and detailed support. She fulfills and often exceeds the expectations she sets and is a reliable source for the success of our franchise.

— Consultant to Manchester United Wellbeing Program (U.K.)

Clients Say…

Lauren provided our cohort with innovative ways to incorporate ecotherapy principles into their existing teaching methods, enhancing professional skills and personal well-being. The hands on activities demonstrated how engagement with the land can renew a sense of connection to nature and a clear understanding of how to leverage its benefits in teaching practice to improve students’ mental health and learning outcomes. Lauren’s expertise and enthusiasm created a supportive atmosphere that encouraged us to explore new strategies. Ultimately these were implemented into a successful season of educational offerings and wellness events at Bethel Woods Center for the Arts.

Candace Rivela, Senior Program Director Bethel Woods Center for the Arts

Lauren consulted on elements to our expansion across a 1,700 acre farm and event center. Her creativity and love for nature were matched with expertise and timely availability on large and small requests as we made decisions for existing venues, developed new infrastructure, a communal center and four repurposed cabins to augment a successful AirBnb rental. We, without hesitation, will continue to see Lauren’s guidance on future build-outs and marketing strategy.

The Stonewall Group

The idea that a small space is more manageable proved to yield to overwhelming possibilities. Bringing Lauren on board has been such a clarifying process from function of land placement, to programming, and marketing. Rather than worrying about social media, Lauren helped us build a 6 week email campaign and find our audience—the feedback has been amazing so far and we gained 88 subscribers to our mailing list in a week of real, local caregivers; that’s converted to a 30% growth in Spring 2025 sign ups without even advertising or having a website up yet. I have to say I was skeptical about investing so much into such a small space but just a few months in has made a world of difference and I am excited to see where this takes us! I’ll add that working with Lauren also truly feels like being seen…and seeing myself and our offerings with fresh eyes. I highly recommend her!

Sharon Hallman, Founder, The Imaginarium: A Nature Based Play Center

Ready to Grow?

Ready to Grow?

All programs are on retainer; to allow for optimal flexibility and respond to changing needs. While there is an outline for mentorship calls and general consulting, I meet your growth at a space that matches your goals and progress. Select the program that you feel resonant with at this time. A deposit request will be sent to schedule the first deep dive meeting, phased process, and outline subsequent schedule.

In person site visits are additional.

Please don’t hesitate to reach out with any curiosities or requests!